Why use catalogues

The beauty of giving a paper catalogue is that it lets customers leaf through it at their leisure and to share it. This ease of use, the direct access to the products and the freedom to consult them, explains the high level of confidence that printed catalogues inspire in consumers from all over the world. It conveys the brand image and facilitates access to other channels of information in a marketing approach. Here, consumers can find complementary information, a more complete graphic presentation, pages dedicated to social networks, as well as real time customer services.

Ikea has not been slow in seizing this function, thus enabling its customers to visualise the furniture in their own lounge rooms. In such instances, it is important to help customers with information on their mobiles and iPads to fast-forward the buying process. Websites, landing pages, and microsites enable customers to research the requisite information to make up their minds.

When customers have product information in a PDF or a webpage embedded with images, links, reviews, price information, it enhances their user experience.

Especially when all information is consistent across different product categories, it moves them one step closer to a purchase. Product marketers must anticipate buyer needs and create catalogs that match them instead of presenting general information. When information on products and solutions is in a digital form, it reduces the need to train and onboard salespeople, partners, retailers, and other users.

It shrinks the learning curve as well because users do not need manual intervention. What are the ingredients of a product catalog? What should they have to help different stakeholders meet their objectives? A business cannot have multiple documents for various stakeholders unless there are different use cases. To save you the trouble, we analyzed documents across industries to come up with a broad list of must-haves. Call to Action - What do you expect the target audience to do after seeing your brochure?

Append this information to let users contact you. Constituents - Mention its core constituents, e. This element varies based on your industry. Customer credentials - Include credentials from customers who have given a thumbs-up. Description - Briefly describe it so users can quickly scan it for reference.

Dimensions - Call out the length, height, breadth, weight, the volume of the product. Ideal conditions of usage - Indicate the best conditions and criteria for using the product.

Name of the product - What is the product name? If you have a brand name for it, don't forget to include it. Pictures - Pictures speak more than words! They are the most critical component of a catalog. Returns - Under what conditions will the company accept returns of the product?

Safety measures - If your product requires safety measures before using, include them to inform and educate users. Product catalogs are detailed documents that need to be organized and managed to ensure higher utility.

Here are the different aspects of product catalog management:. A business has diverse needs to publish and store product catalogs - such as teams, geographies, campaigns, marketing themes, business units, industries, types, etc. Based on the unique needs of a business, content management systems can publish and store product documents for their users to access and use. These digital documents must be searchable - which means CMSs must attach tags and attach descriptions to them. All products change - while some of them are subtle changes, the rest are complete overhauls.

For example, a hardware product such as a laptop or mobile phone may undergo several upgrades within a year. In these instances, it is vital to update product information continually. Moreso, in the case of sales teams because they are in touch with customers.

Product catalogs must be easily retrievable by users who need them the most. For example, an event marketer must be able to pull up his product datasheet on his iPad when he is staffing a booth or to talk to prospective customers on the sidelines. Content management systems help event marketers to deliver the right marketing collateral at the right time to the right prospect. Product brochures must be distributable to enhance the user experience and help buyers compare products and decide instantly.

One way of getting the attention of buyers is by creating personalized microsites with multiple product brochures, each of which conveys vital information. Users must be able to gain insights from the usage of product information sheets. It includes the number of views, downloads, re-shares, and time spent on each document. CMSs are powered by analytics capabilities that help product managers, marketers, and sales reps to efficiently analyze product performance, boost sales, and deliver a personalized user experience.

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This groundbreaking new technology enhances images by using 7 colours including the 4 colour process, resulting in rich and luxurious colour for an impact that nobody can ignore. If you are interested in brochure and catalogue printing for your business or would like more information regarding our Orchard Rainbow services, contact Orchard Press today on or email us at sales orchardpress.